![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/4e885e59-89f8-4665-b310-12b5aa5fd3d9_rw_1920.jpeg?h=6c7329ec6f24f3a67310ad3a4612f2bc)
SeaWorld Sanctuaries
Re-Brand
The goal of the project was to find a company facing a problem and solve that problem through re-branding. SeaWorld's problem was their loss in revenue and attendance from years of public backlash about keeping orcas in concrete tanks.
2019
PROFESSOR: Doug May
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/69ef4c4a-1632-49a5-88f2-9cb9f56f081d_rw_3840.jpg?h=571721b5dfdef9ea3062761acece8533)
Pictorial Logo
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/0ff8214d-9c2f-41fa-a3d2-e29aeac23cc7_rw_3840.jpg?h=ac0798af8249f7eee113063254ef92cc)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/bb864424-7f19-41d7-a097-9bf39052d043_rw_3840.jpg?h=f2905a07590b6169ee4949873b0a9043)
App Design
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/4a39ffa4-ac50-436c-921a-68f8d316d337_rw_3840.jpg?h=abb8c6b35284fa461c828f9d1c4920ac)
Advertisement Video Concept
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/84b5617d-a284-4f6f-b12a-23b290e8616e_rw_3840.jpg?h=220feb34dd92bff5b6183c021897d6e8)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/30959db9-08ee-4bc1-aaf9-00c2e3e43a69_rw_3840.jpg?h=bcf1e1abac052b5474323af88b6714a9)
Brochure Map
Wayfinding solution for visitors who don't have easy access
to a phone or stationary park map.
Stationary Park Map
Large-scale maps that will be scattered across the entire park
to inform people of attractions and their locations.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/b0bf428a-9de2-4dad-b6a2-3fb676670880_rw_3840.jpg?h=c0647192c9ab74c067358947a0df03d0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/a18e6a9f-f340-4ce2-ae39-663247edd72d_rw_3840.jpg?h=3c7c23961ff4592f0d98724da816c0dc)
Tickets
Refreshments
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/5dab4673-9d9e-4cb0-8def-75c779095123_rw_3840.jpg?h=2294ab1e4127732899d61d24cc613eb8)
Signage
Park signage providing educational information
about the sanctuary and its residents.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/a14eb2c4-746a-412b-b82f-e39fc7222c5d_rw_3840.jpg?h=14e980f6c63743e5f1f036ac84e5ca0f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/33d1c9ff-5cb9-4fdb-b66e-de644afb4eb9_rw_3840.jpg?h=38c11a7856e9bb815e0466039283ff5b)
Wetsuits
Two versions of wetsuits to distinguish between
senior and junior trainers.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/97b9bec3-8a1b-4b2b-aa04-e7bd90600276_rw_3840.jpg?h=f5bc6db1199ba3d9afeabb605ca51221)
Transportation
Trainer vehicles to help navigate the park.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2930526e-1329-4cb6-a5e1-9d6af1b614a5/ad4aa86d-3412-4e50-b765-9bc504c44a1e_rw_3840.jpg?h=1681923177e2c76d2570d67b611a7367)
Outdoor Advertisement
Billboard campaign that emphasizes that nature
is the true home of whales and dolphins.