SeaWorld Sanctuaries
Re-Brand
The goal of the project was to find a company facing a problem and solve that problem through re-branding. SeaWorld's problem was their loss in revenue and attendance from years of public backlash about keeping orcas in concrete tanks.
2019
PROFESSOR: Doug May
Pictorial Logo
App Design
Advertisement Video Concept
Brochure Map
Wayfinding solution for visitors who don't have easy access
to a phone or stationary park map.
Stationary Park Map
Large-scale maps that will be scattered across the entire park
to inform people of attractions and their locations.
Tickets
Refreshments
Signage
Park signage providing educational information
about the sanctuary and its residents.
Wetsuits
Two versions of wetsuits to distinguish between
senior and junior trainers.
Transportation
Trainer vehicles to help navigate the park.
Outdoor Advertisement
Billboard campaign that emphasizes that nature
is the true home of whales and dolphins.